The rainy season is upon us once more. As temperatures drop,
people also start to switch habits with the changing season. We trade our
sleeveless tops for more comfortable pullovers and we acquire a taste for hot
beverages to chase away the cold weather. Despite the shifting of the weather,
however, one thing remains essential for all of us still—keeping hydrated.
“A lot of people think that we only need to keep properly
hydrated during the hot summer months,” says Ms. Janeth Leus, Pocari Sweat’s
brand manager. “They think they can go easy because they don’t sweat as much.”
This, unfortunately, is a big misconception. “Dehydration
doesn’t choose a season. Even if we are not perspiring too much, we still lose
water,” Ms. Leus adds.
In fact, the body fights dehydration 24 hours a day, even
when we are sleeping. We lose body fluid from our skin and through our breaths so
we are always fighting dehydration regardless of the weather or our physical
activity.
People lose about 2.5 litres of body fluid on an average day
while more active individuals lose much more. The onset of dehydration symptoms
such as fatigue will occur once the body loses about 3% of its water. Headache
and dizziness can start at a 4-5% fluid loss. Finally, it can be fatal once the
body loses 10% of its body fluid.
“Proper rehydration is key. And when we say proper, we mean
drinking the right fluids to replenish your lost water,” explains Ms. Leus.
In addition to water, the body fluid we lose also contains
other electrolytes like sodium, potassium, and other ions. Quick and efficient hydration
requires fluids that also contain these essential minerals.
Pocari Sweat, a refreshing and healthy drink, is one good
example. Its composition contains the same electrolytes present in our body
fluid so it rehydrates the body quickly and effectively. It is important to
quickly replenish lost water to keep the balance between body fluid intake and
loss.
Additionally, keeping hydrated also helps ward off common
ailments like colds and flu during the rainy season. Drinking water helps
hydrate the body and cleanses away germs and bacteria. When
paired with a healthy diet and exercise, it can help the immune
system combat virus and other illnesses.
Pocari Sweat’s composition is closest to that of body fluid
so that it better flows through the body. By providing the right amount and
combination of minerals needed by our system, individuals can perform better
both physically and mentally.
POCARI SWEAT LUNAR DREAM PROJECT
With the recent discovery made that water exists in
the moon, POCARI SWEAT is taking off for the lunar surface with POCARI SWEAT in
powder form. We will wait expectantly—from over 380,000 kilometers away—for the
day when people touch down on the lunar surface and drink POCARI SWEAT made
with the moon's own water.
POCARI SWEAT is launching the Lunar Dream Project in
Summer 2016. POCARI SWEAT will create the DREAM RING as a key to open the
capsule that will fly to the moon with your dreams. When you touch down on the
moon someday, use your DREAM RING to open the capsule to reencounter your
dreams from today. We will be overjoyed if you celebrated this by drinking the
included POCARI SWEAT powder by mixing it with the moon’s own water.
The
goal of this project doesn’t end when the DREAM CAPSULE lands on the moon.
Rather, it will signal the beginning of a new space age and inspire children to
dream of space. As part of its Lunar Dream Project, POCARI SWEAT Philippines
will invite 20 CLASS A Primary Schools (Elementary) from Metro Manila,
Pampanga, Bulacan, Batangas and Laguna for the Moon/Solar System Exhibit
Competition and School Caravan that will run from September 2015 – November
2015.